Case Study

Grab2Go

Grab2Go revolutionizes convenience with autonomous retail stores

Stepping into Connect Day — the lightning-fast networking event at ViennaUP — you're immersed in a world of founders, investors, and innovators. One team stood out: Grab2Go, an Estonian deep-tech startup rethinking convenience and pharmacy retail.

We captured their story live, interviewing one of the founders. Here's what we learned.

About the company
Revolutionizing convenience with autonomous stores

Grab2Go creates fully autonomous, modular robotic stores for convenience stores, pharmacies, and petrol stations.

Their solution combines:


  • Compact robotic hardware for order-picking
  • IoT-powered, AI-driven cloud platform for real-time stock planning, predictive maintenance, and consumer behavior insights
  • Support for restricted goods via ID/age verification, plus live video chat with a pharmacist in autonomous pharmacy setups

Their system supports up to 3,000 SKUs, multi-temperature zones, and allows one operator to manage 6–8 unmanned outlets—drastically cutting labor costs and food waste.

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Prime Location
Why events like Connect Day are vital for startups
  1. Investor acceleration
    Face-to-face pitches ignite interest: Grab2Go secured engaging follow-up meetings and funding conversations after the livestream.

  2. Corporate alignment
    Retail brands surveyed their solution directly helping shape real-world use cases in convenience and pharmacy spaces.

  3. Ecosystem synergy
    With support from Vienna Business Agency, aws, FFG, and WKO, startups gain exposure, mentorship, and funding infrastructure.
  4. Market validation
    Pilots in Estonia and ongoing regulatory development show the product’s relevance and timig in a market ready for AI + automation disruptions.
Support
The Bigger Picture for the VIENNA REGION

Connect Day isn’t just noise—it’s the trigger for conversations that matter:

  • For startups: Credibility, investment, and field insights accelerate growth
  • For investors: Direct access to bold, scalable tech
  • For corporates & opinion leaders: Real solutions to real problems, with built-in AI and efficiency
  • For ecosystem builders: Live cases like Grab2Go show why Vienna is a fertile ground for deep-tech and retail innovation

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Companies share their success

Discover how the Vienna Region has empowered businesses to achieve their aspirations through comprehensive support, including assistance in finding ideal properties, facilitating networking opportunities, and providing tailored funding solutions.

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The agencies providing very good support whatever the question is. They have people to answer to the questions and supporting with different connections as well as their network.

In the VIENNA REGION we are working on the future

Grab2Go's presence at Connect Day 2025 proves how critical these events are. Not just for meeting new faces—but for aligning investment, product, and market dynamics.

They’ve already piloted autonomous pharmacies and convenience robots, tackled regulatory integration, and scaled toward global launches.  

Learn more about the company and visit:
https://www.grab2go.eu/